NND started as a drinking saying we would say between friends to take that extra shot or to get each other to keep drinking and while it still very much a thing we still do it has other meanings behind it.

NND meaning Never Not down also includes if a friends ask you to go skydiving do it, its about living a life where you say yes more than no.

We want our brand to be a very casual clothing brand that you can wear in almost any situation that allows you go out in nice fitting clothing that also may spark a conversation with someone.